Creator Marketing
Management
Proven systems to help you drive conversions,
increase brand awareness, and aggregate
user-generated content.
manage and optimize your influencer program.
Services
Most of our clients are using our full service package to manage their entire influencer marketing program, but you can also choose components ร la carte
Creator Marketing Program Strategy
Using industry insiders and insights gained from analyzing large data sets, we provide strategic guidance on the best ways to structure your influencer marketing program, tailored to your brand and products.ย
Program Management
Using specialists dedicated to your account, we manage your ongoing programs and relationship with creators. Ensuring campaigns run smooth, creators deliver content, and commissions get paid.
Campaign Design & Implementation
Translating the high-level strategy to tool configuration, we handle the nuts-and-bolts of design and implementation. We configure your creator management platform to implement programs that are scalable and easy to manage.ย
Conversion Tracking
Using eCommerce integrations, we match auto-generated affiliate links and coupon codes to influencers and creators. Not only does this ensure payment accuracy, but it allows us to quickly identify top performers.
Influencer & Creator Recruiting
We work with your brand to design customer profiles and match creators from our 300M+ database. Then we do outreach using adaptive best practices to match the voice of your brand on top of proven high-response templates.
Reporting & Analytics
At the end of the day, we know what you want is results. So we pull data together from social media and your eCommerce site to put it into an easy-to-read format. Then we send that to your inbox or meet with you to review and adapt strategy.
Our Process
Our full service Creator Management Program jump-starts your influencer marketing program to get you running in less than a month! Here's how:
Week 1 - Kickoff & Data Gathering
We meet with your team to gather details and marketing materials about you brand, your products, your customers, and your goals. At this stage we assign a dedicated strategist, program manager, and account manager. If you have an existing creator marketing program, we will get the details of that to make sure we integrate those creators and maintain those relationships.
Week 2 - Strategy
Our team of industry experts develops a unique strategyย to work towards your goals, based on best practices and insights from hundreds of data points. Rather than a cookie-cutter one-size-fits-all program we tailor the overall strategy to match you brand's goals and vibe. We present the strategy plan for your approval before we get started with anything.
Week 3 - Deployment
Partnering with the top influencer marketing platforms, we configure your brand and set up specific campaigns to achieve the strategic goals. We set up automations for conversion tracking, collecting creator content, and brand awareness monitoring. This typically involves the deployment of multiple integrations between your brand's social media accounts, your eCommerce back-end, branded email accounts, and payment processors.
Week 4 - Recruiting
This is a big area where we are different from influencer marketing agencies that have a few influencers in a small talent pool that they try to find gigs for. Hype Nerds is a creator management agency. We take a brand-first approach that finds influencers and creators from a 1.7M+ database using dozens of filters to ensure their audience matches your customer profiles.
Using best practices, automation, and proven messaging templates developed by industry insiders, we manage the entire creator relationship cycle. Including outreach, compensation negotiation, creator technical configuration, campaign activation, and even product fulfillment (through eCommerce integration).
Ongoing Management
Your program is up and running! Your dedicated Hype Nerds influencer program manager will be continuously monitoring performance metrics, building stronger relationships with the highest performing creators, and replacing underperforming creators with ongoing recruiting efforts. Your program can continue to grow with your business or optimize to a specific size to have consistent results. We prepare weekly reports to share those results with you.
Reporting & Analytics
Using a combination of data source integration, reporting automation, and expert review, we deliver easy-to-read program performance results right to your inbox. Our team will meet monthly to review performance metrics, track against established goals, and adjust strategy & approach as necessary. Your team can be a part of that or let us manage it for you.
Managed Services Pricing
We started this company because we believed we could use technology to deliver better program results at a cost that is less expensive than brands could do it internally and certainly less expensive than any other agency in the market today.ย
Our pricing model is based on the total number of creators you'd like to work with.
We can also create custom plans if you don't need full service management.
Pilot
- 10 CREATORS
- Test Small
- ---
- ๐ฐ Up to $5k/mo budget
- ๐๏ธ Fully Managed
- ๐ก Custom Strategy
- ๐ Creator Discovery
- โ๏ธ Creator Recruiting
- ๐งพ Managed Payments
- ๐ธ User-Generated Content
Launch
- 25 CREATORS
- Get Started
- ---
- ๐ฐUp to $10k/mo budget
- โ๏ธ Tech Platform Integration
- ๐๏ธ Fully Managed
- ๐ก Custom Strategy
- ๐ Creator Discovery
- โ๏ธ Creator Recruiting
- ๐งพ Managed Payments
- ๐ธ User-Generated Content
- ๐ฏ Conversion Tracking
- ๐ Reporting & Analytics
Grow
- 50 CREATORS
- Level Up
- ---
- ๐ฐ Up to $25k/mo budget
- โ๏ธ Tech Platform Integration
- ๐๏ธ Fully Managed
- ๐ก Custom Strategy
- ๐ Creator Discovery
- โ๏ธ Creator Recruiting
- ๐งพ Managed Payments
- ๐ธ User-Generated Content
- ๐ฏ Conversion Tracking
- ๐ Reporting & Analytics
Scale
- 100 CREATORS
- Get Serious
- ---
- ๐ฐ Up to $50k/mo budget
- โ๏ธ Tech Platform Integration
- ๐๏ธ Fully Managed
- ๐ก Custom Strategy
- ๐ Creator Discovery
- โ๏ธ Creator Recruiting
- ๐งพ Managed Payments
- ๐ธ User-Generated Content
- ๐ฏ Conversion Tracking
- ๐ Reporting & Analytics
Get A Custom Price Quote
Looking at the numbers
Our company is still a startup, but our team is made up of industry insiders. We have pulled in some of the top performers in influencer and creator marketing. Our combined efforts have produced some of the most effective campaigns across many, many well-known brands. Even conservative estimates like those shown prove the expertise of our team.
Brands
Creators
Campaigns
Million in Conversions
Gary Vaynerchuck
I think influencer marketing is going to have a golden era of a decade. I think we’re at the beginning of it
Gary Vaynerchuck
Brian Solis
Welcome to a new era of marketing and service in which your brand is define by those who experience it.
Brian Solis
Brad Fay
Our research shows that real life influencers who are passionate about what they are recommending have significantly more buying conversations
Brad Fay
Influencers vs Creators - What's the difference?
The shift in consumer attention from listening to people instead of companies means that all online creators have the potential to have some influence with their audience. While the industry previously labeled creators with a certain audience size or intention behind their content as an "influencer", we are now seeing the term creator is more accurate across all content creators.
Want to work at Hype Nerds?
Our team is always looking to invest in smart, fun, and interesting people!
Here are some perks:
- Great compensation
- Awesome team
- Low pressure
- Remote work
- Flexible hours
If you're interested, fill out the form and we'll get back to you!